Atividade

Remember the feeling when you picked up your first iPhone? Taking off the plastic seal and feeling the sleek white box? By touching the box for the very first time you already felt the importance, quality & significance of this device. This is no coincidence! We meticulously strategized how they were going to package their product to align with their branding of providing top of the line product innovation & consumer experience!  

It is clear that packaging plays a large role in the perceived value of a product and as a whole, the packaging industry really hasn’t changed too much in the past years, compared to the constant innovations made in portable technology. With all the packaging and box choices available in today’s market, it often becomes difficult to select the most appropriate packaging solution for your product. Let’s take a look at some of the different types of packaging options you can use to enhance your product & customer experience!

1. Cardboard boxes

Paperboard is a paper-based material that is lightweight, yet strong. It can be easily cut and manipulated to create custom shapes and structures. These characteristics make it ideal to be used in personalized packaging. It is made by turning fibrous materials that come from wood or from recycled waste paper into pulp, and then bleaching it. Paperboard packaging comes in various grades, each suitable for different packaging requirements.SBS (or solid bleached sulfate) paperboard can be used for packing cosmetics, medicines, milk and juice, cosmetics, frozen food and more. Choosing kraft, or CUK (coated unbleached kraft) paperboard packaging are for those who prefer the natural and environmentally-friendly look of recycled paper, which can be used for similar packaging applications. Kraft is often seen to be less resistant to moisture, making it less suitable for food-related products, or frozen-goods packaging. With the right combination of design options, paperboard packaging can look high-end, without high-end pricing.